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Zeitgraph Inc
1512 South Flores
San Antonio Texas 78204

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Friday
Aug262011

Humor in Marketing

Sometimes a little levity is the perfect pitch. For this save-the-date card for the Chisholm Trail Heritage Museum, I mined the client's collection of vintage postcards for an opportunity. My client is a great party host, with a background in hospitality, and knows that a touch of wit helps keep the mood light and interest sparked. Working with material related to cowboys, we are careful to resist corn-pone humor. But here, we poke sly fun at our modern Texian lifestyle, through a little talking-horse Mr. Ed humor.

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